Franchise Sales Strategic Planning & Execution
SL Franchise Group is a highly respected franchise advisory firm that provides expert franchisor sales services that achieve accelerated yet intelligent long-term franchise growth.
Looking for Accelerated Franchise Growth? Engage SL as Your Franchise Development Team.
SL expert franchise sales advisors carefully evaluate your brand’s strengths and weaknesses and advise you to all practical solutions to your recruitment process from initial contact to the final document signing. They then will execute all necessary refinements, create an highly productive growth plan and act as the franchise development and sales division of your brand.
SL is capable of immediately deploying in-house executives each with decades of franchise sales expertise to enhance your new or existing franchise sales efforts. After our team of franchise development advisors establish your optimum market-ready positioning, they execute practical strategies that both optimize your cost-of-sales and maximizes your long-term franchise development ROI.
Franchise sales is a unique discipline.
Good franchise recruiters are sales professionals who have diverse executive sales experience but have chosen to master franchise sales as a discipline. These are professionals who understand buyer behavior, who know how to emotionally pace the process, assess buyer risk tolerance, minimize irrational fear, are experienced with contract negotiation and territory assignment, and most importantly very good at problem solving.
It takes many years of direct experience to recognize those subtleties and become competent enough to establish and maintain trust for what is normally months of interaction prior to document signing. As a result, exceptional franchise sales executives capable of developing a robust, long-term franchise system are very rare, costly and difficult to retain. Fortunately, there is a solution.
SL Franchise Group is everything you need to build, manage, and intelligently grow a successful franchise… all in one place.
Once your well-differentiated and professional franchise organization is properly positioned, our executive franchise sales team can be engaged to implement a highly professional outsourced franchise recruitment department.
With decades of diverse franchise and licensing positioning, marketing, and sales success, SL deploys our executive team resources, experience and track record to fully implement a successful sales process. The result will be the creation of an efficient, organized and professionally executed methodology that will attract like-minded, well-qualified franchisees that are ideal for your specific franchise model.
SL is your ideal franchise sales solution.
For less than the cost of a single full-time franchise development officer, SL will provide you a performance based 2 to 4 person executive development sales team each with decades of franchise development experience. Our executive team contacts every inquiry by phone, email and text, then fully validate that they exceed your minimum franchisee specifications. We also provide Cost-Free Financial Pre-qualification by professional banking underwriting firm for every candidate prior to presenting them to you with a detailed executive brief of their competencies and qualifications. Finally, they fully facilitate a well-prepared discovery meeting and assist with the final document preparation and execution.
With SL you can be assured that all of our honest, accurate and fully FTC compliant discussions and disclosures are intended for one purpose, to locate like-minded well-intended new franchisees for your franchise system. Only those that you believe will become good operators and great brand ambassadors need be accepted.
- Complete Execution of the Sales Process and Deal Closing
- Franchise Document Refinement and Management
- Strategic Expansion and Franchise Sales Planning
- Brand positioning and Public Relations Initiative Oversight
- Franchise Website and Brochure Development
- SEO optimization and Social Media Micro-Targeting
- Lead Generation Sourcing, Strategies, and Management
- Vetting and Financial Pre-qualification of All Candidates
- Detailed Executive Briefings of Qualified Advanced Prospects
- Real-time CRM-based Prospect Management and Reporting
- Discovery Day Design, Implementation and Management
- Territory Planning to Maximize Unit Performance and Market Penetration