Spitz Mediterranean: Repositioning for Multi-Market Growth
From Urban Favorite to Expanding Franchise Brand Spitz® built its following with a distinctive take on Mediterranean street food, serving craveable wraps, bowls and signature favorites in a vibrant, neighborhood-driven atmosphere. With authentic flavors, a loyal customer base and a concept that had found success in major metropolitan markets, the brand saw an opportunity to […]
Better Blend Smoothies: Designing a Purpose-Driven Emerging Franchise
Turning a Local Favorite Into a Scalable Brand Better Blend® was founded in 2018 by Isaac Hamlin, who had a simple but powerful mission: make healthy eating both inspiring and accessible. Known for its protein-packed smoothies and performance-driven bowls, the brand quickly gained a loyal following among fitness enthusiasts and health-conscious consumers. But like many […]