Spitz Mediterranean: Repositioning for Multi-Market Growth
From Urban Favorite to National Concept Spitz® began as a Los Angeles street-food restaurant loved for its Mediterranean wraps, bowls, and street-style credibility. The concept had authentic flavors and a devoted customer base, but its franchise growth was inconsistent. While successful in major metros, the brand struggled to prove its adaptability to suburban and secondary […]
Better Blend Smoothies: Designing a Purpose-Driven Emerging Franchise
Turning a Local Favorite Into a Scalable Brand Better Blend® was founded in 2018 by Isaac Hamlin, who had a simple but powerful mission: make healthy eating both inspiring and accessible. Known for its protein-packed smoothies and performance-driven bowls, the brand quickly gained a loyal following among fitness enthusiasts and health-conscious consumers. But like many […]