Turning a Local Favorite Into a Scalable Brand
Better Blend® was founded in 2018 by Isaac Hamlin, who had a simple but powerful mission: make healthy eating both inspiring and accessible. Known for its protein-packed smoothies and performance-driven bowls, the brand quickly gained a loyal following among fitness enthusiasts and health-conscious consumers. But like many emerging concepts, Better Blend needed more than a popular menu to grow—it needed the full framework of franchise development.
The Challenge
Better Blend had the heart of a purpose-driven brand, but no structure for scale. The team needed guidance on franchise operations, compliance, and sales. Without the right positioning, manuals, and qualification process, expansion risked being slow and inconsistent. Isaac wanted Better Blend to expand with integrity, making sure every new operator understood not only the menu but the brand’s core mission.
Our Franchise Development Approach
SL Franchise Group delivered our complete franchise creation service suite:
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We wrote the FDD and created a full compliance system.
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We developed nine Operations and Training Manuals, ensuring the menu and brand experience could be replicated across new locations.
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We designed the franchise website, investment deck, and marketing playbook to attract the right candidates.
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We built a qualification framework to ensure franchisees had the capital and operator profiles required for success.
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We created a site model design to support efficient, scalable store development.
Results That Matter
Within the first 12 months of launching its franchise program with SLFG’s support, Better Blend sold out the Cincinnati metropolitan statistical area (MSA) and expanded to 15 locations across Ohio and Kentucky. By embedding a clear KPI framework and growth strategy, Better Blend positioned itself for long-term success—not just as a smoothie brand, but as a mission-driven franchise focused on health, balance, and performance.
As Isaac Hamlin shared in his own words, “SL Franchise Group did an amazing job helping Better Blend navigate their initial growth phase. Their expertise and guidance was invaluable, leading us to the success we have achieved today.”